Pale Wire (Popscene)

Sunday, July 11, 2004

Sneaks

Click here to read the Times on NY's new breed of sneaker collectors.

Apparently, all of the major shoe companies release special edition sneakers that most people in the public never even hear about. These, not so much your Air Force Ones, are what all the "sneakerheads" go batshit over.

The article mentions an online message board where all the fanatics meet. It's called NikeTalk. Click here to visit.

I bet all the 'heads will end up hating this sort of media attention. It's going bring in a lot of new people and drive the demand way up. I imagine their webboard will get hundreds of new registrations this week.

Their little club may be shattered.